Hanwha SMT-2721PV 27 AI Public View Monitor
The Hanwha SMT-2721PV is a 27-inch AI-enabled public view monitor engineered for retail loss prevention, event notification, and dynamic advertising display. This integrated solution combines a full-HD (1920×1080) display with an embedded 2MP IP camera, advanced AI analytics, and motion-triggered deterrence systems to enhance security and operational intelligence in retail, hospitality, and public venue environments. Supporting both landscape and portrait operation modes, the SMT-2721PV delivers actionable business intelligence through people counting, queue management, and heatmap analytics—all within a single unified display system.
Key Features
- Integrated 2MP IP Camera: Fixed 3.06mm lens capturing 1920×1080 video at up to 30 fps (H.265/H.264) or 15 fps (MJPEG) with 107.7° horizontal field of view and F1.6 aperture ratio
- Low-Light Performance: 0.03 lux minimum illumination (F1.6, 1/30 sec) enables operation in dimly lit environments without infrared assistance
- AI Object Detection & Classification: Person and face detection across 8 configurable monitoring zones with motion-triggered alerts and automated security event workflows
- Advanced Virtual Analytics: Virtual line crossing with direction tracking, area loitering and intrusion detection, enter/exit event logging, and appear/disappear alerts
- Tamper Detection: Automatic alerts for defocus conditions and physical tampering attempts
- Professional Video Processing: 120 dB wide dynamic range (WDR), dual noise reduction engines (SSNR V and WiseNR II AI-based), backlight compensation, and electronic shutter control (1/5–1/12,000 sec)
- Flexible Display Modes: Digital PTZ, video rotation including flip, mirror, and hallway view orientation
- Dual-Purpose Design: Seamless integration of advertising display with security monitoring capabilities
Technical Highlights
The SMT-2721PV's 120 dB WDR ensures excellent detail capture across high-contrast retail environments, while dual noise reduction engines maintain image clarity in varying light conditions. Electronic shutter control (1/5–1/12,000 sec) provides precise exposure management. The camera's 107.7° horizontal field of view and fixed 3.06mm lens deliver comprehensive coverage of checkout areas, entrances, and high-value merchandise zones without installation complexity.
Applications
- Retail loss prevention and anti-theft deterrence
- Queue length monitoring and customer flow optimization
- Entrance/exit event logging and occupancy analytics
- High-value merchandise zone protection with loitering alerts
- Hospitality venue security and situational awareness
- Public facility monitoring with integrated signage capability
- Event crowd management and people counting
Ted PerryPerspective based on aggregated IP Security Depot and affiliated engineering team experience.
The SMT-2721PV addresses a critical gap in retail and hospitality security: the need for unified display and surveillance without dedicated mounting infrastructure. Its embedded 2MP camera (0.03 lux sensitivity) handles typical retail illumination without IR, reducing operational complexity. The 120 dB WDR and dual noise reduction engines ensure usable video in challenging mixed-lighting environments common in retail.
AI-driven zone monitoring and virtual line crossing provide cost-effective perimeter defense compared to multiple camera deployments. For organizations prioritizing both customer-facing display and security monitoring, this integrated approach reduces hardware footprint and simplifies network architecture. The device's compliance with H.265/H.264 video compression and configurable analytics-triggered workflows make it suitable for integration into existing IP-based security systems.
